Marketing and Economics of E-Cigarettes

The business of electronic cigarettes has grown exponentially in the last few years. The rise in number of users and followers is due to the social media campaigns and the marketing messages and campaigns similar to the ones that the tobacco com27447110850_2118463dfe_bpanies used in the 50s and 60s. Cigarettes and electronic cigarettes are always promoted as a safe and healthy option, even beneficial.

This is the main reason some countries have banned the advertising of any type of cigarettes or electronic cigarettes completely. The reason: indirectly, an advertisement made for electronic cigarettes might encourage the smoking of tobacco cigarettes. Some even consider that the electronic cigarettes plan to convince as many classic tobacco users to shift to this new type of smoking. In the US alone, around six of the most successful electronic cigarettes brands have spent over $59 million in the promotion of their products.

The only one that can at harm from this master plan is the user. He or she is struck in abundance with products that might be produced against the regulations, or containing hazardous substances. Adverting and selling the product to the youth is a marketing campaign that should be banned. Many electronic cigarettes websites have precarious age verification systems, which allow young people to get information on the matter. The misleading information about the true content of some liquids is the real danger here. Some might contain heavy metal, such as chromium, tin, silver, cadmium, nickel, mercury of Aluminium on top of the classic ingredients.

Keeping in mind the current scenario, the mission here is to test and recommend the electronic cigarettes on the market that are clean of these hazardous ingredients. The purpose is to test as many electronic cigarettes brands and different liquids available on the market, in order to find the cleanest and healthiest.